The House of Marnier Lapostolle is proud to announce the release of three new marques in 2013: GM Titanium, Grand Marnier Cuvée 1880 and Grand Marnier Raspberry Peach. These products continue the exciting agenda for innovation, which is spearheaded by Alexandra Marnier Lapostolle, sixth generation and Vice Chair of Grand Marnier Group. She presented the new strategy at IMPACT's 36th Annual Marketing Seminar. The focus: to develop top quality new products utilizing the craftsmanship, which has been nurtured for generations within her family business, combined with French know. The result is a broader array of fine, luxury spirits that appeal to a spectrum of consumers.
"My commitment to innovation at the House of Marnier Lapostolle first began when I founded the Lapostolle winery in Chile almost 20 years ago," says Alexandra Marnier Lapostolle. "Now, by continuing the level of excellence that has made Grand Marnier a global success, we are expanding our spirits portfolio to entice new consumers and excite loyal fans. I am grateful to work with Master Blender Patrick Raguenaud, who has brought all of these new products to life with unparalleled refinement and commitment to detail."
Under Patrick's deft hand and discerning palate, Alexandra's vision of innovation was first executed with the launch of Grand Marnier Quintessence, a luxurious blend of exceptionally rare vintage Cognacs, in 2011. Only 1,000 bottles were made and quickly sold out. The House of Marnier Lapostolle then applied its mastery of Cognac distillation to its first ever white spirit, KAPPA Pisco. KAPPA is a super-premium Pisco from Chile's Elqui Valley created by seventh generation family member Charles Marnier Lapostolle. The 2012 San Francisco World Spirits Competition, one of the most respected annual spirits competitions, bestowed the prestigious Double Gold awards to both Quintessence and KAPPA Pisco, a true testament to their quality. Additionally, KAPPA has emerged as the leading Pisco in the markets where it is available.
In 2012, the House of Marnier Lapostolle launched their Signature Collection Series with the inaugural limited release blend, Grand Marnier Cherry. The Grand Marnier Signature Collection Series is a unique annual offering of Grand Marnier's all natural fusion of fresh fruit ingredients and exotic orange essence blended with their famous premium Cognac. The 2013 Signature Collection Blend (No. 2), Grand Marnier Raspberry Peach, retailing for $39.99, combines succulent European raspberries and rare red peaches from Ard&eagrave;che in the South of France.
The House of Marnier Lapostolle will also launch GM Titanium and Grand Marnier Cuvée 1880 in 2013. GM Titanium is an exotic new blend of wild tropical orange essence, Asian Calamansi citrus and a dash of spices, masterfully combined with Cognac. This product is unique in the portfolio since it will be their first brown spirit offered in the US. Unlike the Grand Marnier liqueur products, GM Titanium will contain no sugar. It will retail for $44.99.
Grand Marnier Cuvée 1880 was created to commemorate the conception of Grand Marnier liqueur in 1880. It is a distinctive blend of ultra-premium XO Cognac made exclusively from Grande Champagne and a double distillation of the essence of orange. This product was designed to appeal to the most discerning consumer, retailing at $299.99, and will be produced only in small batches.
"In creating these new expressions, I sought to push the limits of tradition and truly develop unique, new blends, while remaining loyal to the values for which Grand Marnier is known and celebrated," says Patrick Raguenaud. "I believe these marques perfectly balance the traditional with the new, and I am excited to be a part of a company with so much history but also such an enthusiastic eye to the future."
The House of Marnier Lapostolle will continue to innovate and evolve its brands in 2013 and looking ahead to 2014. "We are committed to bringing a select number of new ultra-premium products to the market over the coming years, which utilize our strong core competencies, meet the needs of our current and new consumers, and offer our trade partners products with strong brand equity," says R. Scott Green, SVP of Marketing and Sales for the House of Marnier Lapostolle.